Diamond Education

Choosing the right Diamond

For most people, buying a diamond is a new experience, but that doesn't mean it should be overwhelming. Understanding a diamond's quality characteristics is straightforward and simple.

A diamond's quality and price are determined by a set of four conditions known as the four C's:

cut, clarity, color, and carat. When selecting a diamond, look for one that balances these four qualities without straining your budget. Perfect quality diamonds are rare and extremely expensive, but you can select a slightly less perfect diamond that still appears brilliant to the naked eye.

The cut determines a diamond's shape and brilliance. A well-cut diamond reflects light from one facet to another. If cut too deep or too shallow, light escapes from the diamond prematurely, reducing the stone's quality.